Protein, the
Indian Way.
14g clean plant protein per sachet — Made with ingredients every Indian already trusts.
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Why we stand out
Not whey. Not plain sattu. The smarter middle.
Whey can be hard on stomachs. Plain sattu gives you a third of the protein for the same calories. We fixed both.
| gram by gram™ | Whey / plant blends | Plain sattu | |
|---|---|---|---|
| Protein per 35g serve | 14g ✓ — lab verified | Varies, rarely lab-shown | 4.6g — nearly 3× less |
| Easy on the stomach | Yes — no lactose, no bloat ✓ | Often bloating / chalky | Yes |
| Fillers, gums & artificial sweeteners | Zero ✓ | Common (sucralose, gums) | None |
| Tastes like home | Gud, cocoa, pudina, jeera ✓ | Synthetic “vanilla” | Yes, but plain |
| Complete amino profile | Sattu + pea protein ✓ | Yes | Incomplete |
Same glass. Same calories. Nearly 3× the protein of plain sattu.
Real talk & myth buster
Every question your family will ask. Answered with lab data.
Tap any card. No lectures — just receipts.
🏠 Mummy Logic “Sattu toh ghar pe ban jaata hai, isme kya special hai?”
Bachpan wala glass. 2026 wala math.
Your mum’s sattu has 4.6g protein per glass. Ours has 14g — same glass, same calories but 3x protein. We add pea protein from matar to close the gap. Aur jab mummy nahi hain toh? Tab hum hain.
Data point35g plain sattu = 4.6g protein vs 35g Gram by Gram = 14g protein, 131 kcal. Finished product verified by Eurofins (NABL).
❤️ Daily Nutrition “Mujhe protein ki zaroorat nahi, main gym nahi jaata/jaati”
Aapka dil bhi muscle hai. Baal aur nakhun bhi protein se bante hain. Gym se koi connection nahi.
India’s average intake is 35–45g/day protein vs the 52–65g required. This gap is in everyone. One glass closes most of it.
Data pointICMR recommended: 0.8–1g per kg body weight. One 35g sachet = 14g protein.
🍬 Gud Vibes Only “Chocolate drink hai toh sugar toh bhara hoga!”
Gud-bye refined sugar. Hello caramel warmth.
Sweetness comes from monk fruit extract (zero calories). Jaggery is only for depth and caramel warmth. Total sugar is less than what’s in a single apple.
Data pointCJ 35g sachet: ~3.5g total sugars, all from jaggery (Eurofins). Zero refined sugar, zero trans fat. Monk fruit extract (25% Mogroside V).
🫛 Matar Power “Isolate matlab koi chemical formulation toh nahi?”
Wohi matar jo aapki sabzi mein aata hai. Clear & simple.
Soaked, separated, and dried with water — no chemicals or colours added. It’s the same matar that goes in your family meals.
Data pointChoksi Labs CoA: 77.3% pure protein. Free from foreign ingredients, melamine, aflatoxins. 200+ pesticide residues below detection limits.
🔍 Transparency “Nutrition labels toh koi padhta nahi, sab marketing hai”
Isiliye toh hum sab kuch front pe likhte hain. Bada bada. Chhupa ke kuch nahi.
Our ingredients are printed on the front — larger than the logo. Whole items you recognise from your kitchen. No maltodextrin, no thickeners, no E-numbers.
Data pointChocolate Jaggery: 7 ingredients. Mint Masala: 11 (including 9 familiar kitchen spices).
☀️ Seasonality “Sattu is seasonal — garmi mein peete hain, baaki time nahi”
Per chana toh her season me khate he? Protein ki zaroorat sirf summer mein nahi hoti.
Muscles, bones and skin need daily support year-round. Chocolate Jaggery and Mint Masala you can drink in every season
Data pointOne 35g sachet, 2 minutes, any month of the year.
💰 Price Reframe “Sattu sasta hai, yeh toh bahut expensive hai”
Sattu ke 35gm glass me he ~4.6g protein aur Humara sachet 14g protein delivers karta hai consistently.
You aren’t paying premium for sattu. You’re paying for premium pea protein isolate, rigorous flavour engineering, and strict portion control.
Data point35g plain sattu = ~4.6g protein and needs manual flavouring and measuring. One 35g sachet = 14g pre-measured protein.
📋 Trust Factor “Every brand says lab tested, it means nothing”
Hum reports dikhate hain. Har claim verified.
We don’t use ‘tested’ as a buzzword — the full lab sheets are open for review: raw materials by Choksi Laboratories (Indore), finished product by Eurofins (NABL-accredited).
Data pointEurofins report AR-644-2026-00020512-01 (Jul 2026). Choksi CoAs: pea protein 01800200/26-27, sattu 01800199/26-27.